Brand Identity
Brand Identity
Visual Identity for new nightclub
Visual Identity for new nightclub
Client
77 London
Location
Location
London
Year
2026
Info
77 Club is a state-of-the-art new nightclub in Marylebone, bringing a new level of production and experience to London’s nightlife. I developed the visual language for their new in-house Friday night, creating a distinctive identity designed to capture the club’s forward-thinking, premium yet underground character. The work focused on establishing a flexible visual system that could extend across campaign artwork, social content and wider club communications.
77 Club is a state-of-the-art new nightclub in Marylebone, bringing a new level of production and experience to London’s nightlife. I developed the visual language for their new in-house Friday night, creating a distinctive identity designed to capture the club’s forward-thinking, premium yet underground character. The work focused on establishing a flexible visual system that could extend across campaign artwork, social content and wider club communications.
77 Club is a state-of-the-art new nightclub in Marylebone, bringing a new level of production and experience to London’s nightlife. I developed the visual language for their new in-house Friday night, creating a distinctive identity designed to capture the club’s forward-thinking, premium yet underground character. The work focused on establishing a flexible visual system that could extend across campaign artwork, social content and wider club communications.
